What if conservatives don't want things to be easier?

It's awfully hard for Democrats to win voters who want life in America to be nasty, brutish, and short.

White women who vote Republican, and men who vote Republican, tend to be motivated by a few things, researchers are finding. One is a penchant for authoritarianism. Another is a preference for group-based inequality and hierarchy. And another is a rejection of attributes that read as “feminine” — mostly caring about other people, and wanting to improve …